The rapid, unprecedented and phenomenal rise and proliferation of social media platforms, like say for instance, Facebook, Twitter, MySpace, YouTube, Google+, Orkut and LinkedIn, among others, have not only raised the bar on personal and brand focusing and communication but has also opened up new vistas of online interaction, thus impacting upon the delicate and fragile balance between the constituents of private space, corporate space and public space, each, prospectively competing against the other for more mileage, coverage and visibility in the sprawling and ever-growing internet-aided communication superhighway.
One the one hand, these platforms provide for mass exposures and publications of public discourses, creating and churning modifications and even restructuring of public space, and one the other , offer innovative, novel and newer methods of mass communication both within one’s circle, or even beyond it. It would certainly not be considered a truism or distortion of fact to reinstate that social media, with its pronounced and marked penchant and proclivity for public space changes and re laying, also offers newer forms of political conversations, participatory journalism and direct interfacing between citizenry, political clout and culture elitism, thus offering a full-fledged kind of democratization process bout within and outside the domains of public private lives of many of its users and perpetrators.
Besides, social media, acting for the redefining and restructuring of public space and its technology aided architectures, steers users along desired and favored courses. In essence, they penetrate the dynamics of daily lives, reshaping the contours of informal personal interactions of people and their interaction, and offer affectation of institutional structures and professional routines. Through these deliberations, social medial also penetrates deep into the dynamics of everyday lives, personal and informal, thus reshaping the contours of personal interactions and interfaces, and, affect institutional structures and professional routines. This also impacts upon the political shades of media landscape, adding life, verve, vitality and vigor to it. Indeed mass media, with help from civil society organizations or NGOs, state institutions and agencies and private players, help reshape the structure, content and formats of public spaces through ingenuity, idealism, innovation and creativity.
Essentially, what social media in the context of public space restructuring does is to question and challenge, on the one hand, traditional forms for formal institutions, like news, public broadcasting, law and order and on the other, also consider informal institutions like political and social activism, social groups, communities, cliques and factions. Next, there is also need to consider technological perspectives, presentations of scholarships examining the mechanism of selection. Further, there is also need to consider how the conferences solicits economic, political and social perspectives and how does social media impact operations and economies of medial production, dissemination and utilization in the social media context of public space. It is also important to consider how such technologies impact upon the power relations between social actors and their conduct in the spheres of social media activities, reporting and feedback. These are indeed major issues that cannot be avoided or cast aside in the context and relevance of social media and how it modifies and perpetuates public space.