What is Link-Building in SEO and Its Benefits?

Graphics by Sayali Ranade

Link-building is a set of actions aimed at increasing the number and quality of inbound links to a web page to increase the search engine rankings of that page or site.

In Search Engine Optimization (SEO), link building is the process of building relevant, one-way hyperlinks (or called backlinks) to a website from external sites to improve search engine visibility.

White label backlinks can boost the number of high-quality links pointing to a website. A website is more likely to rank higher in search engine results with the practice of link building. Besides that, link building is also a recognized marketing tactic for improving brand awareness. Common link-building strategies include content marketing, building valuable tools, email outreach, broken link building, and public relations. 

Why is Link-Building Important?person using macbook pro on black table

Link building is essential because it is a major factor in how Google or any other search engine ranks web pages. Google observes that “In general, webmasters can improve the rank of their sites by increasing the number of high-quality sites that link to their pages.”

Let us suppose we own a site promoting house appliances that we sell. We are competing with another manufacturer of house appliances. One of the ranking factors Google will look at in determining how to rank our respective pages is link popularity.

Because of the inflow of online consumers, success in any business is nearly unachievable without an appropriate link-building strategy. Link building is instrumental in deciding how a page ranks on search engines. Having a higher number of quality hyperlinks to a site leads to gaining higher online visibility of that website.

With the multitude of start-ups rising every day, implementing link-building strategies is, without any doubt, imperative. The business not only becomes reachable, but it also establishes itself as an authority with the help of link-building strategies.

For links to help your search engine optimization, the links should be helpful, high quality, and natural. In addition, links should be related to the content at hand, with good anchor text. This, in turn, is helpful for search engines to understand the context of the links. monitor screengrab link-buildingWhat are the Benefits of Link -Building?

In spite of several cynics, link building as an SEO strategy is not extinct. It is still a powerful marketing endeavor that businesses should not deduct altogether. Nevertheless, marketers should keep in mind that a lot has changed since the initial years of link building. 

Google does not worry about the number of backlinks a website has. What it does care for, however, is the quality of these backlinks. A web page with content high on value and few but high-quality backlinks from reliable sources is sure to outperform websites with high volumes of low-quality links.

The key reasons you need to make sure you are placing a strong focus on link building as an SEO are:

  • Rank higher on Google as well as other search engines.
  • Google finds new pages on your site faster.
  • Enjoy increased credibility and trustworthiness as a brand/business.
  • Benefit from targeted referral traffic.

How does link building benefit SEO? Let’s have a brief look at the statistics:

  • 92% of marketers believe that link building will continue to be a critical ranking factor in the next five years.
  • 52% of digital marketers say that link building and brand mentions directly impact organic search rankings.
  • The first ranking site on Google’s search engine result pages (SERPs) usually has 3.8x more backlinks as compared to positions 2-10.
  • 43.7% of high-ranking pages have reciprocal links, which means that the sites they mention in their content also link back to them. (Ahrefs)

These were a few benefits of link building. We hope you utilize it to optimize your web content for search engines and end up ranking better, thus increasing page visibility!

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