Are you one of those people who think they do not need a business sign, or that your old one is still in trend and catchy? We got some news for you. You do need to invest in it, especially if you are running a small business. We say invest because finding a good designer who knows what he is doing can cost more than you assume. But just like you do not like when someone underestimates your business and the prices you form, the same is with designers. Good design comes with a price, so if you are a step away from making that investment, here are some reasons to remind you why you should do it.
Affordable Marketing Tool
Investing in various ad campaigns from social media, local newspapers, radio or TV commercials, can be quite expensive. But they are all temporary and last for only a limited amount of time. Meaning that you have to pay for it over and over again. On the other hand, signs are usually a one-time investment that lasts and pays off in the long run. It is cost-effective marketing.
By putting your sign outdoors on the streets or close to the roads, your sign will be visible to numerous drivers and passengers every day. And even if they do not notice it right away, after the second or third time, they will. Roadside signs are particularly effective because we, as a nation, spend a lot of hours behind the wheel, so that way, you will expose your business to thousands of people every single day.
How many times were you casually walking down the street and something caught your attention and you just had to go to that store and purchase something? This actually happens more often than you could assume. Especially when your business sign is well designed and eye-catching. Having an outdoor sign will increase your chances that someone randomly drops by, makes a purchase, and becomes your regular customer. That is sometimes much more effective than online ads. Because, although people will see your ad and remember it if you are not on their way, they will probably never come to you.
Signs Are up to Date
Signs like A-boards, window, and door signs allow you to change them frequently if you like to have daily offers, discounts, happy hours, etc. Especially if you invest in digital signs or rely on good old chalkboard paint as a part of your sign suitable for customization. That is one thing that people are going to notice, and they will keep an eye on what is going on much more carefully. With other forms of ads, you cannot do that so frequently, and it will cost you more money to pay for a different ad every few days or so.
It Represents Your Brand
Signs are very visible and offer enough space to place all the essential information about your business. From working hours, logo, offers, brand vision, brand identity, etc. Investing in a sign that is aesthetically pleasing and modern will certainly attract more new customers and represent your brand in a good way. Consider laser cut custom metal signs because they look very elegant, professional, and can be customized. A nice-looking sign will stick around in the mind of potential customers for a while, and it is always better to be remembered by good design, instead of a bad one.
An Opportunity to Beat the Competition
Do not forget to research your competition. And no, we are not suggesting you to copycat their business signs and ideas. Think about them from a critical point of view. What do you, as a customer, do not like about them? Are they hard to read, too small, is the location wrong, are the colors looking good, etc.? That kind of stuff. Now try to avoid those mistakes when making your business sign, and you will already be one step ahead. The things you do like, consider as an inspiration. Try to give them a twist, make them original, because customers can recognize a stolen design when they see it, and that is not good for your business.
It Works for You Day and Night
It is hard to find a reliable worker who would work for you 24/7, but your business sign will do that, and you will have to pay for that much work only once. How convenient. Make sure your sign has proper lighting for night hours. If it is digital or neon, then even better, you are all set. It works even when you are not.
What is Business Without a Sign?
Signs help your business look more professional. It shows that you care about details and brand identity. Things like that can make a difference. Not to mention that you will expose your business to so many potential new customers who perhaps were passing by daily, without even knowing your place exists just around the corner. We could probably name seven more reasons, but we think this was enough to show you why this investment should be among your priorities.
Karen is a BS graduate in Architecture. Her love in home design brought her to write some blogs that help to give ideas in their dream house design. She also helps businessmen and entrepreneurs through writing on how business signs help in building their brand and company name.