While Microsoft, Google, and Amazon seem to be focusing their efforts on developing a cloud gaming services platform focused on bringing PC and console games closer to any device, Facebook Gaming’s proposal seems to be looking to take advantage of another of the niches: mobile games.
Facebook Gaming + Ubisoft
After the somewhat unnoticed launch of its own cloud gaming service at the end of last year, Facebook today shared an important expansion of its platform. Facebook gaming is already available to 98% of its users (for the moment under an exclusivity within the United States). With the expansion of its availability to Canada and Mexico and the promise of an upcoming international expansion Facebook gaming incorporated Ubisoft as its new partner.
This implies that, in addition to the strong support and experience that this company can offer, the cloud gaming service would also end up receiving the titles of the developer itself, with highly successful franchises such as Assasin’s Creed, Rayman, or Far Cry, among others. The small catalog of more than 25 games currently available on Facebook Gaming, will be augmented with the likes of Assassin’s Creed Rebellion from today and the upcoming arrival of Mighty Quest and Trials Frontier to the cloud library in the coming months.
However, we cannot ignore the fact that while Zuckerberg’s company has described Facebook Gaming as a cloud service with a “mobile-first” goal, it is unclear at the moment whether Facebook’s ambitions will stay the same tomorrow. Facebook gaming claims 1.5 million active monthly users and this number can likely increase exponentially with the announcement of Ubisoft as its partner.