If you are a resident of Florida, you must have at least heard about Sawgrass Mills. Oh, who am I kidding? Chances are you have probably visited it too. What if you are a tourist, however? I can safely say that the answer is probably the same. You would be surprised by the number of tourists that have visited this enormous place and enjoyed everything it has to offer.
When you see foreigners come to shop at the gigantic mall in Florida, it must make you wonder why it is that so many people choose to visit large shopping centers when they are in a foreign country. Aren’t there any other attractions that they could see? Every country definitely has many attractions to offer, but the simple truth is that you will definitely find tourists in shopping centers. The question is why.
Let us look a little bit into the psychology behind this and try to figure out why large shopping malls have always been and will continue to be one of the main tourist attractions. The tourism industry is well aware of this fact and they are definitely using it to their advantage. They are constantly working on attracting more people and malls seem to be an effective way to do it, for several reasons.
People Want To See What Everyone Is Talking About
One of the main reasons why large shopping centers attract so many foreigners is the fact that those places are talked about a lot. You could say that it is all about good marketing, but that’s not really the case. These places are popular because they are useful and they will certainly come up in a conversation between a resident and a tourist.
When they come up in a conversation, they are immediately marked as a place worth visiting, for one purpose or another. That makes tourists want to see why the specific shopping centers are so special to have people talk about them. Simply put, people are interested in seeing the things that spark other people’s interests.
Here’s an interesting study of this attraction: https://www.researchgate.net/publication/233178427_Why_Do_People_Choose_the_Shopping_Malls_The_Attraction_Theory_Revisited
They Want To Buy Things at Large Shopping Malls
Here’s the most obvious answer to the question of why tourists are visiting Sawgrass and similar shopping centers. They want to buy something. We could argue that that’s really the whole philosophy behind it. No matter where you go and what you do, you will definitely need to purchase a thing or two, and when you are in a foreign country, you’ll always choose malls to do your shopping.
Think about it for a minute. When you go to a country you haven’t previously visited, you won’t be familiar with all the small shops. Even if you have visited the specific country a couple of times before, you still cannot know the ins and outs of it. You go to large malls to take care of your purchasing needs because you are sure that those are the places where you are most likely to find whatever it is that you are looking for.
They Want Some Entertainment
No matter what you might be thinking, shopping malls are not only about buying clothes, appliances and all kinds of stuff. In fact, their focus has shifted a little bit towards entertainment. This might be because many retailers and manufacturers have recognized the importance of setting the mood in a buying environment and it has become evident that, as you can see on this page, the mood of the tourists plays a big part in their purchasing decisions.
When you visit a country, you are probably on vacation and you are looking for some entertainment. Once again, you can be sure that you will find all kinds of entertainment in enormous shopping centers. That’s why you will definitely want to visit those places at least one time during your stay in a particular country. You might even be aware of the fact that all the entertainment is designed with the sole purpose of getting you to buy something, but you don’t really care about that. After all, you are on vacation and you want to see everything that’s offered and have some fun.
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