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Don’t know what SEO is or how important it is for your business? Do not fret, we have got you covered. Mobile SEO is essentially the customization and tweaking of your website. This is solely done to make the experience of a user as fast, convenient and user-friendly as possible. Gone are the days when people used to log into their computers to do a search. In today’s world, almost everything is done via phones. Need a taxi? Google it. Need a plumber or a good restaurant recommendation? Google it! The convenience mobiles have provided to users has made their mobiles the primary tool to do searches and get hold of information.
There is a high chance that you are viewing this page on your phone too.
With the ease of access, mobile searches are exploding. Like explained above, people make most of their searches online via phones and predominantly through Google. When you search something via your phone, Google gives you a list of websites that you can see the relevant information on. To have your site ranking among one of the top ones on Google is the key to have organic traffic, which results in increased sales for your business. In this blog, we will go through some steps that can help you optimize your website for mobiles so it may adhere to Google’s standards and increase your ranking. While you can get service for all of this from a business-like Healthy Links and relax but if it is not possible just follow these rules and you are good to go.
The process of putting optimization for mobiles first began when Google made its mobile-friendly update. This was okay for websites whose target audience was not likely to make searches through mobiles, but if your site did, your website did suffer a hit among the rankings. Google later rolled out an update which made the whole algorithm ‘mobile first’. Because of this update, all search results on Google were based on their mobile versions. Whether someone makes the search on their desktop computer or on their phone, Google would show results found on the mobile versions of these websites. Now if your site were completely mobile-optimized, it wouldn’t have mattered, but if it weren’t your ranking would suffer a huge hit.
Firstly foremost, when a user clicks on your website, for them to see a mini version of your desktop website is a big no-no. In the past, sites made separate URL’s based on the device users were using and by configuring the device, shifted them to the respective URL and version of the website. This is one of the worst ways to set your site up for SEO and is a pain to manage. One of the better ways to go about this is Dynamic Serving. Through this, you set up your website for every device that comes out. While this may be an upgrade from mobile versions, it is still a lot of work, and if your site does not recognize a device, it may display a horrendous version of it. Saving the best for last we have Responsive Design. Recommended by Google, it is the best way to configure your website for SEO with minimal headaches. Apart from your ease, it is exceptionally user-friendly.
Users and Google alike absolutely hate popups. While some popups may make for acceptable ones that are not intrusive and occupy the whole screen others which hide the website’s content may not rank high according to an update by Google which specifically targeted intrusive popups. To see how your responsive site looks, there are free tools available. To get a better of how your website functions, try using it on different mobile phones if the desktop website has some information that any mobile device does not, you might want to get that sorted as soon as possible!
The next important thing is to make the user experience pleasant. This means more use of negative space, legible text, using a small to averagely sized header pictures. Putting a “share” button on their will significantly increase the traffic you get as the option for people to share the URL with their peers is easy and accessible. Increasing the speed at what the website loads across mobile devices is also significant when optimizing your site for devices. Keeping heed of all these facts, you can effectively optimize your website for a higher ranking in Google Searches.