The School of Communication (SOC) students of Manipal organised flash mob on the 6th March at the Malpe Beach, to promote Namma Angadi, the annual exhibition cum sale of handicraft, handloom and organic products, an event in association with the NGO, Namma Bhoomi. This was the third performance of the week by SOC students with the earlier ones being performed at Kamath Circle and Tiger Circle, Manipal.
A flash mob is a performance wherein random members of the crowd come together to perform a particular act, often coordinated and practised, and disperse just as quickly. Featuring about 35 dancers, the flash mob was choreographed by the Namma Anagadi 2016 team. The flash mob was one of the promotional activity pulled out by the team to bring awareness about the Namma Angadi sale happening at School of Communication, Manipal this month.
The flashmob was witnessed by hundreds of people, thus making it a huge success. In 12 years of Namma Angadi’s existence, this has been the first season wherein three flashmobs have been successfully conceptualised and executed. Last year saw more than 12, 000 people attending the sale from Manipal, Udupi and Dakshin Kannada. This year they aim to triple their outreach.
About Namma Angadi
Namma Angadi, is an initiative by Namma Bhoomi, a non-governmental organization setup in 1992 based near Kundapur. The products sold during Namma Angadi are produced by skilled artisans of Namma Bhoomi, Hattiangadi, an NGO established by CWC as well as children who attend the vocational training provided at the NGO. This year the sale will be held from 11th to 13th March, 10 am to 7pm at School of Communication, Manipal. All the proceeds from the sale will go to Namma Bhoomi.