How To Market Your Cleaning Business

cleaning business
Photo by CDC

There is something about cleaning business services that people think will be easy to start. When you are starting a cleaning service you don’t have to worry about finding a store or office, you can work out of your home. Also, in the beginning, you won’t have to worry about hiring a staff, you can do the work on your own. The thing is that you do have to treat this as a business. You are going to need liability insurance and you need to market yourself. Following these professional tips on how to market your cleaning business will help you pull in lots of customers and turn your cleaning business into a success.

Some businesses need to worry about pulling in customers from a long way away. They can ship their products all over the world, and there are even some services that can be offered from a considerable distance. Cleaning is one of those services, you need to focus your attention on a local clientele.

Just because your cleaning business is focused on a local clientele, doesn’t mean it won’t benefit from Internet marketing. It will. When you are setting up your business you should create a website. The information on the website should include information about you, the type of cleaning (home or business) jobs you do, and your rates. You should even be able to design your website so that your potential customers can schedule services.

The best clients are business people. Businesses usually pay without argument and the work is steady. Armed with a business card and copy of your rates you need to arrange a face-to-face meeting with the manager of every local business in town. You shouldn’t expect this to generate any immediate business, but it will get your name out there. If there is a new business being started in your community, you should start with them as they are less likely to have already hired cleaning business services.

Cleaning business setup
Photo By Ashwini Chaudhary

Since it is going to take a while for you to get any corporate business, you will most likely have to clean houses for a while. The best way to attract residential clients is by running a weekly ad in your paper’s classified section. Whenever possible hand out your business card, and keep a flier pegged to the bulletin board at your favorite grocery store.

Attracting customers isn’t easy and it sometimes means a sacrifice on your part. One of the best ways to get people thinking about hiring you to clean your home is to offer a discount for first-time customers. It is amazing how many people suddenly think they need their home clean when they think they are getting a good deal.

Following these professional tips on how to market your cleaning business and adding your own creative twist to them, you will quickly start booking clients. Once you start booking clients you can’t stop marketing yourself. Marketing is something you need to do for as long as you are in business.

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