TAPMI Professor: Wins ISB ? IVEY Global Case Contest

TAPMI Professor, Dr A Sivakumar?s Case on UPSL- Exploring Operations Strategy Options won the Best Case under Operations Category of ISB ? Ivey Global Case Competition 2014. An Award of $2000.00 is being sponsored by Amazon. A Sivakumar

The ISB-Ivey Global Case Competition was launched in 2010, has gained prominence in India and abroad and is widely considered an important source for India-centric cases by B-Schools around the globe. An internationally acclaimed subject expert?s panel judges each case in a double-blind review process and provide feedback.

This year, an unprecedented 109 entries from more than 50 B-schools in India and abroad were received including from the United States, Canada, Australia and Switzerland. The cases spanned different management areas such as Strategy, Marketing and Leadership, as well the growing areas of interest such as, Social Enterprise and Business Ethics. This competition plays a critical role in promoting the development of new case material and the use of the case method in management education.

The top cases from this competition are published to the global audience through Ivey Publishing and Harvard Publishing the two largest sources of business cases in the world. Winners in other categories include Academics from IIM-A, SP Jain, MDI.

Prof. Sivakumar is a Professor in Marketing and has been with TAPMI for 2 decades. His interest areas are Retailing, Agribusiness, Financial Services, Healthcare, International Marketing and Design. He has keen interest in other areas like Written Analysis and Communication and Case methodology. He has contributed to TAPMI in Academic Administration (PGP Chairman and other responsibilities), Teaching, Research, Consultancy, Faculty Development and Executive/Management Development programs.

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