So, you’ve got your website up and running, and you’ve got orders or bookings coming in. For many people who are new to online business, those first few months of bookings and transactions can feel incredible. However, to keep the good times rolling, you need to ensure that the security systems installed when your website went live are still up to date and protecting your customers’ data.
It’s easy to brush aside, but online security issues are one of the core reasons why many businesses lose revenue and, of course, one of the reasons why they’re levied with heavy penalties. Here, you’ll be walked through the top 4 signs you need a stronger online security system.
Your Site Still Uses Outdated Protocols or Certificates
Does your website still rely on outdated SSL and lack full HTTPS coverage? If the answer is yes, this will trigger a red flag in threat detection software on your website visitors’ browsers, causing them to abandon it. In order to have exceptional security operations, you need to make sure that your site has regular certificate audits, as well as modern encryption, to help keep sensitive data on your page secure.
Another thing to consider, aside from security, is how a poor security system can impact your website’s search engine optimisation, or SEO. If your website has poor or outdated security measures in place, it can flag your site to Google and other search engine bots. In extreme cases, this can cause search engines to remove your website’s listing.
Have you noticed a high number of failed logins or password resets to your website databases or on your website’s financial accounts? This is one of the clearest indicators that your authentication system isn’t working as it needs to. Luckily, this can be resolved by integrating multi-stage authentication for you and your staff, which will help you keep all data safe and ensure that a hack or data breach is unlikely, even if hackers attempt to log in.
Your Website Performance Drops Due to Malicious Traffic
Interestingly, a lot of website software aimed at marketing can help detect where the majority of your website data comes from. Thus, if you spot unusual traffic patterns that are causing your site to slow down or crash, you may have been victim of a DDoS attack, which is also called an automated scraping. Even short disruptions can damage user experience and cause shoppers to lose trust in your business. Luckily, the majority of AI threat detection software operates by assessing website visitor behavior and can help to flag this activity before it escalates.
You Discover Malware, Defaced Pages, or Strange Redirects
A huge red flag that you need to update your security system for your website is unexpected pop-ups, as well as unauthorized redirects or even altered content. These all point to malware injections, and search engines can spot, flag, and delist sites that are infected. This results in a drop in traffic and revenue. Again, AI software systems can detect and alert you to these changes, before malware appears on your website, thus preventing infiltration, hacks, and overall collapse or freezing of your website.
If you’re looking for a security system that’s right for your website, be sure to research cybersecurity providers that specialize in your area of sales, as this can offer you a more targeted approach to these threats, rather than providing a generic solution which may not be able to provide all the protection you need.