Top 5 Best Low-Cost Marketing Ideas for Small Business Owners

If you have a small budget to market your small business, then the following low-cost marketing ideas can help you get the best deal for your business: Referrals To expand your small-scale business, referrals may help a lot. Offering rewards to your customers in exchange for more referrals can help gather a crowd for your… Continue reading Top 5 Best Low-Cost Marketing Ideas for Small Business Owners

Top 7 Benefits of Joining a Trade Show

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A company’s progress depends on its sales. No matter how good your product is, if you can’t sell them, you won’t get anything. The best entrepreneur is someone who is able to sell a product at a highly successful rate. Because of the increased demand in sales, a company must be able to look for… Continue reading Top 7 Benefits of Joining a Trade Show

How to convert your Customer to a Loyal Customer?

Graphics by Sayali Ranade

Customer loyalty is a key element for the performance of a company, logically. However, offering an innovative, quality product or service is not enough today to get loyal customers. Their loyalty, therefore, is necessary through effective loyalty strategies, capable of fostering that trust and loyalty. In the field of marketing, customer loyalty is an essential… Continue reading How to convert your Customer to a Loyal Customer?

Leaders vs. Bosses: Who is More Effective to Run the Business?

Graphics by Sayali Ranade

You may have heard the terms ‘leaders’ and ‘bosses.’ Sometimes, these two words are used interchangeably. But they significantly imply different meanings, especially in the business context. This distinction between leaders and bosses could determine the characteristics of an individual (or a group of individuals) about their overall competence and efficiency to run a business.… Continue reading Leaders vs. Bosses: Who is More Effective to Run the Business?

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