If you’ve been marketing through social media but aren’t getting the kind of results you’re hoping for, then reading this guide will surely change that for you!
Friends, let’s face it… Social media is one of the best ways of marketing online. Not only does it get give you the visibility that you need, but it also enables you to reach out to your prospects/customers and build an even deeper relationship with them leading to more opportunities in the future.
I don’t know about you but if that isn’t enough incentive for you, then I’ll tell you right now that your perception of marketing is DEFINITELY backwards!
Now that we’re all on the same page as far as how valuable social media marketing is (and I really hope that you are on the same page as me), let’s talk about the effective ways that you can employ to get your social media followers “hooked”.
The thing is, having a social media account for your business is never enough. You ought to implement strategies to get your followers “hooked” so your social media accounts will give you results. That said, I’ll share with you 6 surprisingly effective methods that you can use.
Without further adieu…
1.) Ascertain the topics that your followers like to talk about by going to niche related forums.
Not many people are aware but niche related forums are a good starting point to mine topics for your posts.
Take special notice of the “threads” that has the most response and comments. The fact that people are talking about it is an indication that people find that topic interesting. And since you’re the forum you’re looking at is on the same niche as yours, it means that people there are like minded thus they share the same interests as your community.
2.) Add multimedia elements (If you’re not sure what multimedia element to use… choose photos over videos).
That’s right. You need to choose photos over videos. Whether you believe it or not, photos seems to be converting better compared to videos. There’s a higher probability of people clicking your post if what you attached is a photo versus a video.
It’s crucial that you add these multimedia elements otherwise your posts won’t “pop” making it dry and boring.
3.) Ask questions
The thing with asking questions is that it cultivates engagement and it shows your followers how you are interested in what they have to say. Considering how humans want to feel important, this strategy is a sure winner as far as getting them to stay and participate in your group.
4.) Run contests
Contests will do you wonders if you’re community is starting to get stale.
This is especially true if you carefully thought out your prizes. Simply thinking of a prize in random won’t get you much result if you’re running a contest. You need to make sure that your community will love the prizes that you have to offer. How do you do that..? Simple. You can just create polls or surveys and voila! You now have a prize that’s worth your community’s time!
5.) Have a weekly event!
One of the things I did before is the “Tutorial Friday”.
What we did is tell the community in advance just what the tutorial is about and shared when the Google hangout will take place for the tutorial. My community and I then meet during the specified time and we then start the tutorial about the specific topic of interest that they like.
You can create your own weekly event. Just be sure to do a survey or simply ask your community what exactly is it that they want and tailor your weekly event on that.
6.) As much as possible, keep your texts short
A lot of the internet users are on the go. And they usually don’t have enough time to read a long post.
As an example, most of my colleagues usually check their Instagram accounts via BlackBerry. They do this because they don’t have the time to open their laptops or PCs. If you hope to learn more about Instagram for BlackBerry, click here to learn more.
That said, it’d be more strategic for you to keep your texts at bite size so your community can easily digest your content even though they are on the go.
These tips will surely get your social media followers “hooked” to your brand. Follow these and it’ll surely help spice up the relationship/engagement between you and your community.
It’s your turn!
If you have tips, ideas, suggestions or questions that you’d like to share, do share it in the comments section below. I hope to hear from you soon. Cheers!
About the author: Jimmy R. is an avid writer who loves to write about anything and everything under the sun. If you’re looking for someone to share your ideas whether it be business, tech, or health, he’s definitely the guy you can talk to.